Google is testing AdWords and AdSense ads with URLs in All-Caps. Although Google didn’t announce it formally but many People have noticed it and discussion on this are also reported at Webmaster World show.

In recent past Google AdWords changed their display URL policy to require the display URLs to be lowercase.

But now some advertisers are claiming, at least on the AdSense site, the display URLs are sometimes being converted to all caps. One said:

I was quite surprised last night to see an ad on my gmail account where the display URL was in all CAPS.

In fact, many advertisers continue to enter the display URLs for their ads in various cases just in case Google changes their mind. Another advertiser explained, “I still cap words in the URL. You never know, they might change their minds about it.”

Have you seen this change?

French search engine 1PlusV is suing Google for 295m euros (£264m), the largest damage claim the search engine has faced in Europe.

It claims that Google used its market dominance to block the development of rival services.

An earlier complaint from 1PlusV and others, including Microsoft, triggered a European Commission investigation.

It also faces a probe from the US Federal Trade Commission.

Read complete story here

Google is now putting more focus on making sure their Ad implementation policies are strictly followed by all Web publishers. specially after noticing that some of the publishers are altering ad formats, behavior and targeting against Google policies.

These types of tampering not only violate the terms and conditions of the AdSense program but also often harm the efficacy of the ads, Google posted on their Blog (Clarifying our ad implementation policies).

Placing AdSense code within an iframe is a common tampering practice, so that it can be displayed on another page, Google forbids this strictly in their terms.

“Improperly iframed ads are a disservice to our advertisers since the ad itself can be obscured. Not only are they not viewable, these implementations can lead to accidental clicks if these hidden ads are placed in a location that users frequently click,” wrote Cecelia Choi from the AdSense Policy team.

A related improper use of AdSense ads is what Google calls “cross-domain iframing abuse,” which allows sites to frame ads belonging to another site without the publisher’s knowledge.

To make its policy clear in this respect, Google has modified the language in its AdSense policy related to this issue to read:

“AdSense code may not be altered, nor may the standard behavior, targeting or delivery of ads be manipulated in any way that is not explicitly permitted by Google. This includes but is not limited to the following: clicking Google ads may not result in a new browser window being launched, nor may Google ads be placed in an iframe.”

If a site requires the use of iframes for valid technical reasons, the publisher can request an authorized exception from Google. Otherwise, Google may cut off its ad serving connection to sites it finds misuing iframes with its ads.

There are so many companies that are advertising on internet and earning a huge amount of capital. These companies are also offering different opportunities to developer and internet users to generate a huge amount of income from ads on their sites and services. By far and away the largest and most well-known is Google AdSense, which Google counts as its biggest revenue stream.

Until recently AdSense was allowed on Facebook, meaning any developer wanting to support a Facebook app with adverts could use Google. However, that is no longer the case, and AdSense has been effectively banned from the social network.

In order to be listed as advertising provider on Facebook, companies has to sign up for the Facebook Platform Terms of Advertising Providers and agree to Facebook’s policies. The deadline for getting on to that list was February 28, and as of today AdSense is not on the list.

The reason AdSense doesn’t feature on facebook app is not known, but it is most likely down to Google not agreeing to some of those platform terms. The result being it has just lost access to the largest social network on the web and more than 500 million users who visit the site regularly.

While Facebook-related revenue may only be a small portion of Google’s advertising revenue, the biggest losers in this seem to be Facebook developers. According to the forums, those advertisers now listed offer much lower returns on nowhere near enough content to fill the hole left by AdSense’s possibly forced departure.

A post from Facebook developer forum administrator Nick Gianos suggests that the reason a company isn’t allowed to advertise on Facebook is purely down to them not signing the agreement. In which case this is definitely a case of Google not agreeing with some terms. I doubt Google would forget about a deadline which cut off its entire ad revenue from Facebook.

Google just launches its new interface for AdSense.

Now it becomes more easier and user friendly to manage your AdSense account, gives a better view of your account from Dashboard itself.

I  always love Google reporting in Analytics and in AdSense both and  this gets better further.

One more important feature added is the Bulk Edit facilty to edit options in bulk for your multiple Ads. This is something great and really give me a relief from manually editing every ad, when I change my ad campaign strategy. You  can Learn More of Bulk Editing in AdSense here.

Get more Details here on Google AdSense New Interface

To increase your own AdSense Earnings its good to study and learn from others.

Here is a Google AdSense Case Study:

Google AdSense Case Study

Healthcommunities.com found 25 percent of its ad revenue with Google AdSense. Case study : Healthcommunities.com : www.healthcommunities.com Privately held Healthcommunities.com, Inc. is an online community comprising 15 channels of medical specialty information for health care consumers and professionals. The six-year-old company, based in Northampton, Mass., features medical content developed and monitored by physicians. Healthcommunities.com has an extensive network of physician members through its Physician Website Management System, in which customized physician practice websites are created, maintained, and promoted to browsers through its proprietary search engines. Health care consumers are able to find medical specialists through its MDLocator network, learn about physicians, download forms, and access a variety of resources that facilitate their health care decision making. Challenge Healthcommunities.com realizes revenue from sponsorship partners and physician members. The site also runs ads “very selectively,” says Senior Business Developer Tom Lund. “Being an objective medical information resource, we are particular about our advertisers. And it’s important to avoid an overwhelming number of ads,” he says. Given the need to closely monitor ad appropriateness, Lund says a number of the 15 channels – which include neurologychannel.com, visionchannel.net and pulmonologychannel.com – had unused ad space that yielded no revenue. In hopes of changing that, Lund decided to test Google AdSense™ on several of the site’s channels. He inserted AdSense code to run ads targeted to specific topics and content on certain pages. Results “I didn’t expect to see such relevant ads,” Lund says. “Both our physician and our consumer users are looking for very specifi c clinical information about medical subspecialties. Now the AdSense ads we see are very targeted to this content.” Beyond the relevant ads that dovetail to specific medical content, Lund notes that the revenue Healthcommunities.com now receives is “a pleasant surprise. It makes a positive difference.” Perhaps more signifi cant, he says that today, “25 or 30 percent of our ad revenue comes directly from AdSense.”

Read it complete from source: https://www.google.com/adsense/static/en_US/HealthCommunities.html?gsessionid=zPZNaV8gJykZmwq9tjwkug